Marketing

As a Marketing Content Specialist for the NCSML, I serve multiple roles to promote unique Czech, Slovak, and American stories through innovative experiences and active engagement. Within the Museum, I support promotion of tourism, exhibits, the Museum Store, events, programs, and fundraising efforts. I create both print and digital designs for a variety of mediums, maintain content updates in WordPress for NCSML.org, and manage external freelance, advertising, and print vendors. I also oversee and curate content for our Facebook, Instagram, X, formally Twitter, and LinkedIn social media channels.

Working with students from both Iowa BIG and Metro Steam Academy, Metro Steam Academy drew preliminary sketches from which Iowa BIG students created a digital concept on a branding project for the original NCSML exhibition. From these ideas, I developed the final logo and further marketing materials for the exhibit that celebrated the 100 year anniversary of Czech playwright, novelist, and journalist Karel Čapek introducing the word robot. A Slavonic word deriving from “robota”, which means servitude, forced labor, or drudgery, robotics has become an all-important fixture in our lives.

Multipage documents help share both NCSML’s past and future initiatives.
View Annual Report
View Corporate Sponsorship Pitchbook

While phonebook directories are no longer the standard for finding services you may need, I spent many years as a graphic designer creating advertisements for the yellowpages for thousands of directories all across the United States. Below are a few examples of advertisements I created to stand out amongst pages of listings.